On this subject, we will deal with the client's journey, its importance, and how it works properly, which will make it easier for us to build it for the best possible result because the client's journey is an important process, which will make it easier for customers to make a purchase, and hence from this journey the client will be able to reach the final decision, which is to buy, and now let's begin to identify the right mechanism for building the client's journey properly.
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| The customer journey statges |
The complexity people face in building a client's journey.
When we start making a client's journey, some people have difficulty because they don't have enough information about the crisis phases, but we have to understand what service or product I'm offering, how to build awareness of this brand at the client, and figure out how to create a content that fits with the client's journey, but we'll try to simplify the information correctly.
The customer's journey has five elements to be identified now
What are the stages of a client's journey and how to create compatible content?
(Awareness)
At this point, the client often doesn't know the company, and he doesn't know what it's offering, and here we start doing brand awareness by raising awareness about the company and what services or products it offers, and I don't want the client to buy anything.
From here on, after this information, we can start how to create content that is consistent with the client's journey.
Educational blogs
To raise awareness about the problem the client is facing and how to solve it by reading simple blogs that explain everything about solving this problem.
Educational videos
They serve the same goals, but these passages reflect more on the importance of the company and the new services it provides, and the knowledge of its relevance to the client.
(Interest)
At this point, there's a customer's interest in the company and the product it offers, and whether is it useful to it or isn't it made up of the content that the client sees.
Let's see what types of content fit this point.
Infographics Analyses
Here we show the client the graphs that show how satisfied the customers are with the company and how satisfied they are with the product or service it provides, the analyses of how well the company is with other competitors, and how services or products can be improved.
Books
Here we present e-books aimed at solving the problem facing the client and how to solve it in many ways, and you are aware of the importance of the product or service and explain how it is used.
(Desire)
At this point, the client has a desire to know more about the company, to have an awareness of the brand, to know what I offer and its price, and whether or not it fits in here is the desire to buy, but it's not certain.
Let's see how content is created that convinces the client and answers the questions he has to motivate this desire to take action.
Product comparisons
Here we compare the products or services we offer to the products on the market from competitors, and what advantage we have is not found in the other products.
Webinars
Symposia have been used to enhance trust between the company and the client by explaining to clients about the product or service that we offer interactively to people who have the will.
Podcasts
To enhance confidence, explain information about the company, its vision, its importance, a detailed explanation of the services it provides correctly, and explain the advantages and disadvantages of the competition.
(Action)
Here at this point, the client is in the process of taking action because in the earlier stages, he was formed with a good knowledge of and a concept of buying.
Product Literature
It's a bunch of corporate flyers explaining how to use the product after buying.
Testimonials
The recommendations are an offer to clients, a recommendation to customers who bought this product and shared their experience, what they liked, and the qualities of the product, which creates confidence in clients to take action faster.
(Post Action)
At this point, you can explain to your clients how to communicate with us after taking action.
Follow up email
Here we're explaining examples of clients who can follow up and find out the latest news and what the new products are.
Community forums
The Forum is a web-based "conference place" used to discuss, share knowledge, and communicate with clients on topics of interest to participants.
The community forum could be useful for the experience of post-purchase clients.
At the end of the day, we don't forget the importance of having a client's trip right and developing it in a way that's consistent with clients, and of creating content that is consistent with a client's journey.
